Genbook Featured at AI Power Lab During Amazon Seller Conference 2026

On November 5, 2026, Amazon Global Selling Vietnam will host the Amazon Global Selling Vietnam Seller Conference 2026, aimed at helping existing and prospective Amazon sellers strengthen their cross-border e-commerce export capabilities. In addition to in-depth insights from industry experts, this year's conference will feature interactive experience zones, including AI Power Lab, Seller Cafe, Custom City, and exhibition booths hosted by Amazon service providers. At the conference, Genbook will participate as a Silver Sponsor and be featured at AI Power Lab, an interactive technology showcase highlighting solutions designed to support and optimize business operations on Amazon.

1. Explore AI Power Lab at the Amazon Global Selling Vietnam Seller Conference 2026

The Amazon Global Selling Vietnam Seller Conference 2026, themed "National Brands, Global Success with Amazon 2026," is organized by Amazon Global Selling Vietnam in collaboration with the Vietnam Trade Promotion Agency (VIETRADE), under the Ministry of Industry and Trade. The event aims to strengthen the cross-border e-commerce export capabilities of Vietnamese businesses, including those whose products have earned the Vietnam Value national brand designation.

• Date and Time: November 5, 2026, from 8:00 AM to 6:00 PM
• Venue: National Convention Center, Hanoi
• Expected Attendance: Over 1,000 businesses, sellers, and partners from the cross-border e-commerce ecosystem
• Registration (Free): Register here

AI Power Lab is one of the key highlights of the Amazon Global Selling Vietnam Seller Conference 2026, featuring five interactive technology experience zones. The showcase offers sellers an opportunity to explore firsthand the tools and technology solutions they can apply to their Amazon businesses. Alongside Amazon's own AI-powered tools and applications, AI Power Lab will also feature specialized solutions from technology partners to help businesses optimize different aspects of their operations.

1. Technology Trends Shaping the Future of Selling on Amazon

2.1. AI-Powered Product Listings and Advertising

When selling on Amazon, creating product descriptions, designing visuals, and producing advertising content often require significant time and resources. However, AI-powered content creation tools are increasingly helping businesses streamline these processes. At this year’s AI Power Lab, Amazon will introduce Creative Agent, a tool designed to optimize product listings and support advertising content creation. For Vietnamese sellers, this technology helps overcome language barriers, enhances content creation capabilities for international markets, and enables smaller businesses to compete more effectively with established brands.

2.2. AI-Powered Data Analysis and Decision Support

When entering the e-commerce market, sellers must make critical decisions about product selection, pricing, and advertising budget allocation. Rather than relying solely on personal experience, AI-powered tools can help analyze market demand and provide data-driven business recommendations. For example, Amazon's Product Opportunity Explorer enables sellers to assess search demand and competition within specific product niches, while intelligent advertising tools help optimize budgets based on performance data. As competition in e-commerce intensifies, making data-driven decisions rather than relying on assumptions is becoming increasingly important for sellers.

2.3. AI-Powered Operational Automation

The two trends above help businesses accelerate sales growth, but they also increase the workload associated with data processing, reconciliation, and accounting. As a result, AI-powered operational automation is emerging as the next major technology trend in e-commerce. To support sellers in scaling their businesses, Amazon has developed the Service Provider Network, connecting businesses with partners offering solutions across logistics, payments, accounting, and other operational functions. As an accounting service partner within this network, Genbook will be featured at AI Power Lab, showcasing its solutions for accounting automation and financial management.

1. Genbook: Financial and Accounting Solutions for Amazon Sellers

3.1. Financial and Accounting Challenges Faced by Amazon Sellers

When selling on Amazon, both payments and transaction data are processed through the marketplace before reaching the business. This creates four common challenges for sellers:

• Payouts do not match reported revenue: Amazon deducts fees, refunds, and other adjustments before disbursing funds, resulting in a difference between sales revenue and the amount received.
• Difficulty determining actual profitability: Sellers must account for numerous expenses, including referral fees, fulfillment and storage fees, and advertising costs, which vary by product according to Amazon's published fee structure.
• Time-consuming reconciliation: Each store and marketplace may have different reports, settlement cycles, and currencies, requiring manual consolidation and reconciliation.
• Challenges maintaining compliant accounting records: Marketplace data is not structured according to accounting requirements, while businesses must still record transactions and issue invoices in compliance with Vietnamese regulations.

For businesses processing a few hundred orders per month, conventional spreadsheets may still be sufficient. However, as order volumes grow, manual processes become increasingly time-consuming and prone to errors that are difficult to identify and control.

3.2. How Genbook Supports Amazon Sellers

Genbook is an accounting software solution designed for Amazon sellers and cross-border e-commerce businesses. Rather than requiring accountants to work with multiple downloaded files, Genbook processes financial data through a continuous, integrated workflow:

• Automated Data Consolidation: Transaction data from multiple Amazon stores is consolidated into a centralized system, minimizing manual data entry.
• Accounting-Based Transaction Classification: Revenue, individual fee categories, refunds, and adjustments are classified separately according to their accounting nature, rather than being combined within a single settlement report.
• Automated Reconciliation: Revenue, fees, and actual payouts are reconciled, with discrepancies identified for further review.
• Multi-Marketplace and Multi-Currency Data Consolidation: Financial data across different marketplaces and currencies is managed within a unified system.
• Accounting Standards Alignment: Financial data is standardized in accordance with U.S. Generally Accepted Accounting Principles (US GAAP), International Financial Reporting Standards (IFRS), and Vietnamese Accounting Standards (VAS), enabling the preparation of financial statements, general ledgers, and electronic invoices.

The key distinction lies in the final step. While many tools stop at dashboards displaying sales performance, Genbook takes marketplace data further into accounting records, aligning it with accounting standards so that the figures displayed on screen can also be used for financial reporting, audits, and tax finalization.

3.3. Genbook at AI Power Lab

At AI Power Lab, Genbook will be featured as a technology partner specializing in accounting automation, complementing Amazon's AI-powered tools that primarily focus on driving sales growth. While Amazon's tools help sellers increase sales, Genbook helps them maintain financial visibility and control over those sales. Visitors to the Genbook showcase at the Amazon Global Selling Vietnam Seller Conference 2026 will have the opportunity to:

• See firsthand how Genbook processes Amazon financial data, transforming raw settlement reports into comprehensive financial statements.
• Explore how their own business circumstances, including the number of stores, marketplaces, and existing accounting processes, compare with an automated workflow.
• Discuss common financial and accounting challenges with the Genbook team, including discrepancies between payouts and revenue, fee recognition, invoicing, and financial reporting in accordance with accounting standards.
• Receive tailored recommendations on implementation approaches that align with their business scale and operational requirements.

Sustainable growth on Amazon requires a reliable financial and accounting system. This is the solution Genbook will bring to AI Power Lab this year.

1. Meet Genbook at the Amazon Global Selling Vietnam Seller Conference 2026

Genbook helps businesses consolidate e-commerce marketplace data into a centralized system, automate reconciliation, and standardize financial data in accordance with accounting standards, ensuring consistency across financial reporting. Sellers attending the Amazon Global Selling Vietnam Seller Conference 2026 are invited to visit AI Power Lab to experience the solution firsthand, connect directly with the Genbook team, and explore exclusive offers available to event attendees. We look forward to welcoming sellers to the Genbook booth and AI Power Lab at the Amazon Global Selling Vietnam Seller Conference 2026, "National Brands, Global Success with Amazon 2026," on November 5, 2026, in Hanoi.